Getting It Right In Print
This book throws light on the many misunderstood areas encountered by today's graphic designer: dot gain, image calibration, trapping, the use of RGB vs. CMYK colour, the generation of error-free, high-resolution PDF documents, and more. It is available in the UK and the USA in all good bookshops, online, or by contacting the UK publisher, Laurence King Publishing Ltd or the US publisher, Harry N. Abrams, Inc.
Getting It Right In Print provides an overview of the entire production process, from digital creation right through to commercial printing, and includes detailed instructions that will enable anyone, even complete beginners, to do all the necessary work for themselves before the job is sent to the print shop.
Table of Contents
Chapter 1
The Evolution of an Industry
The changing face of graphic design • How it all started • From letterpress to litho • Advances in typesetting • The font wars • Film technology • Filmless technology
Chapter 2
On the Press
The offset-litho process • Other printing methods
Chapter 3
A Word about Paper
Paper weights and sizes • Imposition
Chapter 4
Four-Colour Printing Explained
C M Y ...K? • Screen angles and screen clash • Beyond four colours
Chapter 5
Understanding Colour
RGB vs. CMYK • Can you trust your monitor? • Colour opposites • How you perceive colour • Can you trust your eyes? • A case study • How do you pick the colours you need? • Some colour psychology
Chapter 6
Getting the Most out of Your Monitor
A monitor checklist • Backwards calibration
Chapter 7
Calibrating a Greyscale Image
Dealing with highlights and shadows • Creating a dot-gain test strip • A practical example of greyscale calibration • Adding contrast
Chapter 8
Bitmaps and Pixel Depth
Why are there 256 shades in a greyscale image? • Pixel depth in colour images
Chapter 9
Calibrating Colour Images
Getting started • Grey component replacment • GCR in action • Highlights and mid-tones • Dealing with colour balance
Chapter 10
Colour-Management Systems
Photoshop colour settings • Photoshop 5 and 5.5 • Photoshop 6, 7 and CS • Calibration test-strip settings
Chapter 11
Good and Bad Image Formats
Good image formats • Creating a clipping path • Duotones, DCS and PDF files • Bad image formats
Chapter 12
Using Images from the Web
Optimization and resolution • Genuine Fractals Print Pro
Chapter 13
Scanning
Scanning original material • Scanning previously printed images
Chapter 14
Trapping
What is trapping? • CorelDraw and Adobe Illustrator examples • Photoshop, InDesign, PageMaker and Quark • Creating and using a rich black • Registration and trim marks • Trapping into a rich black
Chapter 15
Using Pantone Colours
The Pantone Matching System • Other Pantone products
Chapter 16
Photoshop Tips and More
Changing an object’s colour • Smooth gradients • Using desaturation to avoid RGB problems • Useful greyscale options • 'Unsharp mask’ and LAB mode • Choosing the right halftone dot shape
Chapter 17
Preparing the File for the Printer
A printing checklist • Using Adobe Acrobat • Tools of the trade
Glossary
Index
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